Case Study

Vale of Evesham Primary Care Network

Delivered comprehensive CEIF and CVD QOF project work across seven EMIS practices, achieving 100% of key targets through focused SMRs, CVD risk management, and largescale medicines optimisation initiatives.

By deploying two dedicated FTE PCN pharmacists through TMMT on a sustained 75-hour/ week schedule, the PCN delivered 150 reviews per week, hit the target on time, and achieved the upper threshold across all SMR categories without disrupting routine clinical operations.

Clinical Interventions

SMRs Completed

CEIF Targets Achieved

CVD QOF Achievement

Patient Population

Worked Across GP Practices

Key Learning Points


This case study demonstrates:

  • Perfect Target Achievement – How strategic deployment of pharmacist resources achieved 100% completion across all CEIF and CVD QOF targets, maximising practice income and quality outcomes
  • High-Volume Clinical Interventions – Delivering 2,050+ evidence-based clinical interventions across multiple therapeutic areas including cardiovascular disease, diabetes, and medication optimisation
  • Vulnerable Population Focus– Completing 1,000+ comprehensive structured medication reviews for patients aged 85+ to improve medication safety and reduce polypharmacy risks
  • Multi-Practice Coordination – Successfully coordinating service delivery across 7 EMIS GP practices to ensure consistent quality and equitable patient access
  • Comprehensive CVD Management – Achieving 100% of QRISK >20% targets and optimising statin therapy for 250+ diabetic patients to reduce cardiovascular risk.
  • Quality and Safety Excellence – Combining QOF achievement with patient safety initiatives including melatonin optimisation and iron supplement reviews for 600+ patients

Problem


Vale of Evesham Health PCN serves a substantial population of approximately 62,500 patients across 7 EMIS GP practices in the Herefordshire and Worcestershire region. As primary care continues to evolve with increasing quality and financial pressures, the PCN faced multiple interconnected challenges that threatened both patient outcomes and practice sustainability.

The PCN was confronted with ambitious targets across several critical domains:

  • Contract and Enhanced Investment Framework (CEIF) Targets: Meeting all CEIF requirements to secure essential
    practice income and demonstrate quality improvement
  • Cardiovascular Disease (CVD) Quality and Outcomes Framework (QOF) Targets: Achieving comprehensive CVD
    management targets to optimise patient outcomes and maximise QOF points
  • Medication Safety Priorities: Addressing polypharmacy concerns in elderly patients, particularly those aged 85 and over
    who are at highest risk of medication-related harm
  • Clinical Quality Initiatives: Implementing evidence-based interventions for cholesterol management, hypertension control,
    and medication optimisation

Without dedicated pharmacist capacity, the PCN faced significant barriers. Existing GP and nursing staff were already stretched with routine clinical workload and could not absorb the additional requirement for systematic patient reviews. The complexity of managing multiple therapeutic areas simultaneously required specialist pharmacist expertise that was notavailable within current staffing. Coordinating consistent service delivery across 7 separate GP practices with different operational workflows presented logistical challenges.

Most critically, patients were at risk of suboptimal medication management, uncontrolled cardiovascular risk factors, and preventable medication-related adverse events. The PCN recognised that without additional pharmacist support, they would struggle to deliver the comprehensive, proactive care their patient population needed while simultaneously meeting contractual and quality obligations.

Challenge


The PCN needed to deliver a comprehensive, multi-faceted clinical program encompassing several distinct but interconnected workstreams, all requiring completion within a defined timeframe to meet NHS contractual deadlines.

Key Challenges:

  • Scale and Complexity: The project required delivering clinical interventions to over 2,050 individual patients across multiple
    therapeutic areas, each with different clinical protocols, assessment requirements, and documentation standards.
  • Structured Medication Reviews (SMRs): Completing 1,000+ comprehensive medication reviews for patients aged 85 and over, requiring detailed medication history analysis, drug interaction checks, deprescribing considerations, and patient/carer consultation
  • Cardiovascular Risk Management: Identifying and managing 100% of patients with QRISK score >20%, requiring
    cardiovascular risk assessment, lifestyle intervention, and optimisation of preventative medication therapy
  • Diabetes-Related CVD Prevention: Reviewing and optimising statin therapy for 250+ diabetic patients, CHOL003+ CHOL004 target supported, including cholesterol monitoring, medication reconciliation, adherence support, and relevant diagnoses.
  • Cholesterol Management (CHOL003): Achieving the CHOL003 target requiring systematic identification and treatment of patients.
  • Hypertension QOF Target: 100% achievement for HYP008 and HYP009 through blood pressure monitoring, optimisation and medication reviews.
  • Medication Safety Initiatives: Conducting therapeutic reviews for 300+ patients on melatonin (optimising sleep medication use) and 300+ patients on iron supplements (reducing inappropriate continuation and associated adverse effects)

Additional operational challenges included: multi-practice coordination across 7 different EMIS GP practices with varying operational procedures; resource constraints as existing practice teams lacked pharmacist capacity; target interdependencies where many targets overlapped; maintaining quality standards; and deadline pressure as CEIF and QOF submission deadlines meant all work had to be completed by specific dates with no scope for extensions. The fundamental challenge was achieving 100% target completion across all domains while maintaining high clinical quality.

Solution


The Medicines Management Team provided Vale of Evesham Health PCN with comprehensive pharmacist support designed to address all target areas simultaneously while ensuring clinical quality and practice sustainability.

Service Delivery Model:

  • Dedicated Pharmacist Resources: TMMT deployed experienced PCN pharmacists with specialist expertise in cardiovascular disease management, medication optimisation, and elderly care medicine
  • Multi-Practice Coverage: Ensured consistent service delivery across all 7 EMIS GP practices through coordinated scheduling, standardised clinical protocols, and centralised quality oversight
  • Integrated Workflow: Collaborated closely with existing practice teams to access patient records, coordinate patient contact, and integrate interventions into routine care pathways
  • Systematic Patient Identification: Utilised EMIS clinical system searches to identify eligible patients for each target category, prioritising those who would benefit from multiple interventions
  • Evidence-Based Interventions: Applied current NICE guidelines, local formularies, and best practice protocols to ensure all clinical decisions were clinically appropriate and defensible

Clinical Coverage:

The Medicines Management Team’s pharmacists delivered comprehensive interventions across all required therapeutic areas:

Delivery Timeline and Progress:

6-Month Progress: Cumulative Clinical Interventions

The consistent delivery model ensured steady, sustainable progress throughout the entire project period, reaching all targets on schedule without creating workflow bottlenecks for practice staff.

Target Achievement:

The TMMT pharmacist team achieved 100% completion across all five major target categories: CEIF Targets, CVD QOF Targets, CHOL003 Target, QRISK >20% Target, and Hypertension QOF Target.

Outcomes Achieved:


  • Perfect Target Achievement: Successfully achieved 100% completion across all CEIF and CVD QOF targets, maximising practice income and quality points.
  • Comprehensive Patient Care: Delivered 2,050+ evidence-based clinical interventions to patients across the PCN, improving medication safety and clinical outcomes.
  • Elderly Care Excellence: Completed 1,000+ structured medication reviews for vulnerable patients aged 85 and over, assessed ACB scores, focused on deprescribing, and optimised medications to reduce polypharmacy risks.
  • Cardiovascular Risk Reduction: Initiated statins for patients with QRISK >10%, provided diet and lifestyle counselling, and optimised therapy for 250+ diabetic patients, achieving 100% QRISK >20% target.
  • Cholesterol Management Success: Met CHOL003 target in full, ensuring optimal management of patients.
  • Hypertension Control: Reached 100% Hypertension QOF target through systematic blood pressure monitoring and medication optimisation.
  • Medication Safety Improvements: Reviewed and optimised therapy for 300+ patients on melatonin and 300+ patients on iron supplements.
  • Timely Delivery: Completed all interventions prior to CEIF and QOF deadlines, ensuring full compliance and protecting practice income streams.
  • Multi-Practice Success: Delivered consistent, high-quality service across all 7 EMIS GP practices.
  • Practice Capacity Protection: Enabled existing GP and nursing staff to focus on routine clinical care while TMMT pharmacists handled the intensive target-driven workload.

Outcomes Achieved:


The partnership between TMMT and South Worcs Vale of Evesham Health PCN delivered exceptional outcomes that exceeded initial expectations. By achieving 100% completion across all CEIF and CVD QOF targets, the PCN secured maximum available income while simultaneously delivering genuine clinical value to over 2,050 patients.


The systematic approach to medication optimisation and cardiovascular risk management has created lasting benefits for the patient population. The 1,000+ elderly patients who received comprehensive structured medication reviews now benefit from safer, more appropriate prescribing, with reduced risks of adverse drug events and unnecessary polypharmacy. The focus on cardiovascular disease prevention through optimal cholesterol management, blood pressure control, and diabetic care will prevent heart attacks, strokes, and other cardiovascular events in the years ahead.


Critically, the TMMT model allowed the PCN to achieve these ambitious targets without overwhelming existing practice staff or disrupting routine clinical services. By providing dedicated pharmacist expertise exactly when and where it was\ needed, TMMT enabled the practice teams to maintain focus on their core clinical responsibilities while still exceeding all contractual and quality requirements.

For the individual patients impacted by this program, the benefits are tangible and significant. Elderly patients on multiple medications now have safer, more streamlined prescribing regimens. Patients with high cardiovascular risk have been identified and are receiving optimal preventative treatment. Those with diabetes, hypertension, or high cholesterol have had their therapy optimised based on current evidence and guidelines. Hundreds of patients who were taking medications that were no longer appropriate such as long-term melatonin or unnecessary iron supplements have had these safely
reviewed and adjusted.

From a practice sustainability perspective, the partnership demonstrates how PCNs can successfully navigate the increasingly complex landscape of primary care contracts and quality frameworks. The 100% achievement across multiple target domains has secured maximum available income from CEIF and QOF, providing financial stability that supports ongoing service delivery. Equally important, the PCN has strengthened its reputation for quality and patient safety, positioning it favorably for future contract negotiations and quality initiatives.

This case study proves that quality and efficiency are not competing priorities but mutually reinforcing goals. With the right support model dedicated pharmacist expertise deployed strategically across multiple practices PCNs can simultaneously achieve financial sustainability, clinical excellence, and meaningful patient outcomes. The success of this partnership shows that targeted specialist resources, properly deployed, create value that far exceeds their cost through improved patient care, enhanced practice reputation, and secured income streams.

The model established here is scalable and replicable. Other PCNs facing similar challenges in meeting CEIF and QOF targets while managing complex patient populations can adopt this approach, confident that dedicated pharmacist support delivers measurable, demonstrable outcomes across all key domains: patient safety, clinical quality, financial performance, and operational sustainability.

Looking forward, this partnership has established a foundation for ongoing collaboration. The systems, protocols, and working relationships developed during this project create a platform for future quality improvement initiatives. The PC now has proven experience in deploying specialist pharmacist resources effectively, and TMMT has demonstrated the ability to deliver complex, multi-practice programs to the highest standards. This positions both organisations to tackle future challenges—whether new contractual requirements, emerging clinical priorities, or evolving patient needs—with
confidence and capability.

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